The Global Golf Traveller: Trends, Spend, and Intentions

2025​ has seen the golf tourism industry evolve at a rate faster than at any other time in the past 10 years. Everyones talking about technology, AI, direct bookings and so on, but what does this mean for the Destination. How does the Tourist Board leverage these elements to maximize their marketing spend?

We know online ​bookings ​still dominate the Market​ with a rough share of 70% of all bookings. These golfers utilise golf-specific websites like​ some well known golf travel companies, direct with the resorts and OTAs, ​allowing them to compare prices, ​create their packages and secure instant confirmations without the need for intermediaries​​, but are there other options, what are they and how do we leverage them to the benefit of the destination?

​Due to the success of our first training session, we will be holding our second training session dedicated to Tourist Boards and Tourism Entities on 15 July @ 12pm GMT. To register just email contact@seventy2golf and request the meeting link. 

​Our Topics will cover:

- The Global Golf Traveller: Trends, Spend, and Intentions

​- Digital-First Destination Marketing: How Golf Can Drive Broader Tourism Appeal 

- Collaborating with Tour Operators in 2025: What Destinations Need to Know